Google Ads Expert - Salary, Roles, and Responsibilities

Google AdWords is one of the best platforms for online ads. Organizations today depend on Google to establish their impression on the internet to boost their reputation for products and services.

A human messenger behind all internet advertising campaigns is called an AdWords Campaign Analyst.

If you want to become a google ads expert or hire one, this blog is all for you!

Google Ads Expert - Required Qualifications

Before starting your career as a Google ad expert, you need to know how to become a google ad expert. It is essential to know the requirements to get qualified. These are the standards to follow to turn into a Google Ads expert or while hiring a google ads expert-

• Figure out how Google Ads work

• Comprehend the Google Ads certification process

• Pick your Google Ads certification

• Get ready for the Google Ads examination

• Get Google Ads certified

• Make a portfolio and accumulate client reviews

Hire Google Ads Expert - Roles and Responsibilities

The demand cycle to hire Google Ads expert has been on the rise because of the growth in the organic traffic accumulated through their expertise. The primary responsibility is to create leads and earn income through planned online campaigns.

Apart from that, the key points of a google ads expert job description are -

• Account management of PPC accounts on Google AdWords for various consumers.

• Sustenance and pursuit of keyword bidding, budget caps, quality score, impression share, CPC, CPM, CTR, and other AdWords metrics

• Recommendations for copywriting and visual ad templates for PPC Ads

• Program making for keyword selection, campaign designing, targeting, etc. as per campaign purposes

• Accountable for weekly and monthly client reporting of PPC Ad metrics

• Proficiency and excellent channelization of search engine and PPC industry trends

• Administration of web analytics dashboards along with monitoring of crucial reporting mechanisms and their reports

• Assessment of search results and search performance across Google

Google Ads Expert - Skills

To be a certified Google AdWords Consultant, a candidate must pass the Google AdWords exam conducted by Google. But that's now the only skill that you need to screen. The other skills that will help you hired as a google ads expert are -

• It would help if you were experienced in SEM & PPC.

• Knowing Google Analytics and other analytics and reporting tools for site/campaign analysis would make your mission seamless.

• You should be competent in MS Excel, Word, and PowerPoint

• Being skilled in PPC ad platforms like AdWords, Yahoo & Bing would benefit you.

Google Ads Expert - Salary Structure

Ever wondered what is the minimum salary of a Google Ads Expert in India? Let's have a look at some of the Google ads specialist salaries in India –

Facebook ads specialist salary -

The typical salary of a Facebook ads expert is about INR 25,000 every month in India. This job involves specialization just in Facebook ads.

Certified Google ads expert salary -

The typical salary for an employee holding a Google ads expert certificate is 4,50,000 INR for every annum.

Conclusion

If you are still dicey if Google Ads Expert is a good career option or not, then the following statistics will pave a direct path.

• Individuals are multiple times bound to click ads on Google (63%) than some other ad network

• Google Ads has an 8:1 ROI (Return on Investment)

• Clients who visit a site through Google Ads' PPC promotions are 50% more inclined to purchase

• Over 1.2 million organizations depend on Google Ads to advertise their products and services

What do you think now?